The 7 P’s of Digital Marketing Mix are very similar to the traditional marketing mix, but they have been adapted to fit the unique characteristics of digital marketing
Product
This refers to the digital product or service being offered to the customer. It includes its features, design, packaging, branding, and quality. The online marketer must ensure that the product meets the needs and expectations of the target audience.
Price
This refers to the amount of money that the customer has to pay to purchase the digital product or service. The online marketer must consider the pricing strategy, such as discounts, promotions, and bundling, to maximize revenue and profits.
Promotion
This refers to the communication and advertising strategy used to promote the digital product or service. The online marketer must choose the most effective channels, such as social media, email marketing, or paid advertising, to reach the target audience and increase brand awareness.
Place
This refers to the distribution channels used to deliver the digital product or service to the customer. The online marketer must ensure that the product is easily accessible and available through various online platforms, such as e-commerce websites or mobile apps.
People
This refers to the people who are involved in the delivery of the digital product or service, such as customer service representatives or technical support. The online marketer must ensure that these individuals are knowledgeable, friendly, and provide excellent customer service.
Process
This refers to the process of delivering the digital product or service to the customer, including the ordering, payment, and delivery process. The online marketer must ensure that the process is easy, efficient, and convenient for the customer.
Physical Evidence
This refers to the tangible evidence that the customer receives after purchasing the digital product or service, such as receipts, invoices, or download links. The online marketer must ensure that these documents are accurate, professional, and provide all the necessary information to the customer.
